Canopus - Online Reputation Management
The Sentiments. The expressions. The Emotions
The Analyser the Decider
Customer comes to the website, lands on a product and starts reading the reviews to decide what to buy? Very good, but he gets confused among the plethora of choices and finally decides to buy it later after seeing other websites or ask people. This is the worst case of customer experience. Do you really want to have your customers such a bad experience?
We extract the product reviews across the web and analyse them using our in-house text analytics solution to achieve 90 % accuracy so that customers don’t have to take the pain of reading hundreds of reviews and instead utilise the elegant visualization of your website to make purchase decisions. Better the shopping experience higher is the customer retention rate. Be it offline or online retail is all about delightful customer experience.
The Sentiments. The expressions. The Emotions
Do you know that a single bad review drives away 6 incoming customers and a single comment by a brand owner on a review increases the repurchase rate by 42%. Today 90 % of the customers do an extensive online research before purchasing your products and if they see bad reviews or un-responded conversations they simply don’t consider you in their buying list and you lose sales!!
Now you can easily track all conversations be it Instagram, Facebook, Twitter, Google+, Zomato, Burrp, Tripadvisor in one single window.
It helps to track what customers are speaking about your brand and your competitor's brand.
Helps to analyse what is the level of engagement your competitors are having on social media.
rack weather your campaign is generating the desired results.
Analyse the pain points that customers face so that you can take steps to improve upon them before it's too late.
Last but not the least we would manage your reputation by responding to each and every conversation because in today's digital world customers love to get listened. So what are you waiting for?
The Illusionist The Solver The Proposer
Thousands of customers walk into the stores, hold the products in their hands; or perhaps ask a sales person. Among them 80 percent leave the store without purchasing. Have you ever thought why is it so? Research shows that 80 percent of shoppers want to read reviews before buying any product priced above INR 800. So they go back home do the research and in process purchase from the online websites and you lose the critical sales! How to increase sales to footfall ratio?
Why not give them the option to narrow down to the product according to their personalised requirements in the store itself?
We have solutions that run on a touch screen based kiosk where customers can compare products, get recommended products according to personalised requirements and see what people are talking about individual product across the web.
Capella helps retailers reduce the customer walk away rates and provides delightful experience to shoppers because at the end retail is all about shopper experience!
The Launcher The Runner The Vegas
You are a popular brand. That’s great and you launch hundreds of product every year. Few succeed and few fail. Have you ever thought to drill down on the reasons of failure or bleak response? Did you research adequately about the customer requirements in the category? What are the customer’s priorities and for what are they willing to pay a premium? There are endless things to ponder before your R&D team decides what to make.
Our product launch analytics solution launch helps you to track what consumers are talking about your product in real time and that too at parametric level so that product managers and engineering can take dynamic product development and branding strategies.
Give us a shout and you would be amazed with the analytical insights.
The Brain The Influencer The Seller
The most bugging problem for any retailer is how do I increase my sales? How do I optimize my offers to reduce the cost?
We ask you to integrate your sales data with our database so that we can weave the magic around with our highly efficient algorithms. Yes we deep dive into your sales data to suggest you product combos and offers that you must run so that consumers are lured to increase their basket size, because purchasing is a psychological process and we decode that process.
The Driver The Traveller The Marketer
The most important problem in today’s world of digital marketing is we know little about our customers and we try to hit the bull’s eye by throwing a stone in the ocean. Did you get me? How to target the exact customers on Facebook? Every second digital agency just targets customers using basic demographic information and basic filters of interests. The problem with this approach is the low ROI on every penny spent. Do you want to solve it?
We divide your marketing budget into buckets to give you the perfect optimised mix across channels and use second party data to target only the customers who would be willing to consider your product or service. If you are a retail chain owner and want to market your store then why not showcase your ads only to those people who regularly purchase from hypermarkets or similar retail stores? Yes we target with high level of precision to increase your marketing ROI.
The Mariner The Diver The Explorer
All brands have an agency to do marketing be it offline or online. Right? But did you ever knew enough about your consumers? In current world marketing is no longer B2C it’s H2H. Did you ever try to find out where your customers shop? Where does to prefer to hangout in the weekends? If you did then probably you could have targeted your ads specifically to those locations thus increasing brand visibility. Did you ever try to find out what games they play on social media or which websites they are browsing for information or purchase? There are plethora of questions that a brand needs to answer to understand their consumers and if you can’t profile your customers then brand communication strategy fails finally leading to a disconnect and depleting brand value and sales.
We extract and map the entire customer journey through the social media footprints and obtain a 360 degree overview of the customers who like a particular brand. The customer likes are then mapped with OOH advertising strategies, digital marketing strategies and alliance partnership strategies for effective and efficient marketing.
The Bond The Joker The Ultron
Strategy is all about number crunching. The best solutions lie deep beneath the sea of data. Understanding consumer perceptions and behaviour is key to strategic decisions. There are millions of text reviews across the web, in the mail boxes or voice calls in customer service department.
This information is the new gold. We structure these unstructured data and derive strategic insights from them. This can be used to solve zillions of issues like customer product perception, improve customer service efficiency or even placing a cricket field! (Yes we did that too for an IPL team).
We are a company that believes "Data is decision“ and help brands and brand owners to track strategies real time and help developing long lasting relationship with customers because we believe customer loyalty is not bought it's nurtured over time and we help brands to nourish it using our unique analytical tools.
Co-founder, B.Tech, metallurgical engineering, IIT Kharagpur
Co-founder, B.Tech, chemical engineering, IIT Kharagpur, Chartered Financial Analyst Level2
Soumya Shaw- B.Tech, IIT Kharagpur, PGDM- IIM Ahmedabad
Prof and Head, Strategic Marketing, XLRI Jamshedpur
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